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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
PPC reklama jako nástroj propagace pro firmu Hypergen, s.r.o.
 Hanáková, Michaela
Aim of this bachelor thesis is to review promotion possibilities for the web pages of the company Hypergen, s.r.o. through the evaluation of the effectiveness of cer-tain methods in PPC advertising systems. In this thesis the effectiveness of proposed procedures was reviewed. These procedures specifically deal with performance comparison of certain types of campaigns, whether the presence of the brand name in an ad have a positive effect on their performance and a performance comparison of targeting. An experimental method on eight advertising campaigns was used to achieve the results. Based on results recommendations are made in the end of the thesis.
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