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Importance and use of marketing tools
Hájková, Kateřina ; Kratinová, Kateřina (referee) ; Dohnal, Radek (advisor)
This diploma thesis has several objectives. The first one is to analyse current situation of ABC s.r.o. in relation to marketing tools used by this company. The second objective is to compare mentioned tools with marketing tools used by a smaller enterprise. Other aims of this thesis are analysis of the use of marketing tools and analysis of their impact on consumers (customers) while using method of questionnaire (survey). The work is divided into two parts – theoretical and practical. Theoretical part explains essence of marketing, its evolution, basic principles and terms. Some of these methods are practically used in the second part of the work while analysing the situation of the company. The last part of the work includes marketing plan which should support company’s strategy and an evaluation of its impact on the cash flows of the enterprise and their effective use in marketing.
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Marketing of real estate sales
Hájková, Kateřina ; Pešková, Kateřina (referee) ; Dohnal, Radek (advisor)
The aim of this Bachelor Thesis is to suggest ways for improvement of customer satisfaction while using marketing methods and methods of market research. Further aims are findings of how to proceed with the refurbishment of a house or an apartment prior to its sale and finding the best ways of advertising and selling property. Last but not least is a survey of customer preferences in buying land, family house or apartment building. Whole thesis is divided into two parts – theoretical and practical. The first part explains the nature of marketing, its development, basic principles and concepts. Those are practically applied in the second part while using methods of sales marketing. Conclusion of this thesis is summarising suggestions for communication improvement in the real estate agency, suggestions for improvement of sales linked to a refurbishment of property and analysis of sales.
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Importance and use of marketing tools
Hájková, Kateřina ; Kratinová, Kateřina (referee) ; Dohnal, Radek (advisor)
This diploma thesis has several objectives. The first one is to analyse current situation of ABC s.r.o. in relation to marketing tools used by this company. The second objective is to compare mentioned tools with marketing tools used by a smaller enterprise. Other aims of this thesis are analysis of the use of marketing tools and analysis of their impact on consumers (customers) while using method of questionnaire (survey). The work is divided into two parts – theoretical and practical. Theoretical part explains essence of marketing, its evolution, basic principles and terms. Some of these methods are practically used in the second part of the work while analysing the situation of the company. The last part of the work includes marketing plan which should support company’s strategy and an evaluation of its impact on the cash flows of the enterprise and their effective use in marketing.
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Marketing of real estate sales
Hájková, Kateřina ; Pešková, Kateřina (referee) ; Dohnal, Radek (advisor)
The aim of this Bachelor Thesis is to suggest ways for improvement of customer satisfaction while using marketing methods and methods of market research. Further aims are findings of how to proceed with the refurbishment of a house or an apartment prior to its sale and finding the best ways of advertising and selling property. Last but not least is a survey of customer preferences in buying land, family house or apartment building. Whole thesis is divided into two parts – theoretical and practical. The first part explains the nature of marketing, its development, basic principles and concepts. Those are practically applied in the second part while using methods of sales marketing. Conclusion of this thesis is summarising suggestions for communication improvement in the real estate agency, suggestions for improvement of sales linked to a refurbishment of property and analysis of sales.
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