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Strategie rozvoje problémových oblastí městské části Brno - Židenice
Novotná, Zuzana
This diploma thesis deals with marketing strategic development in problem areas of the municipal district Brno-Židenice. These key areas were determined based on analytical processing of outputs obtained from the questionnaire survey and SWOT analysis. The main aim of the diploma thesis is to propose concrete measures that will contribute to the future development of the municipal district Brno-Židenice. Planned development assets are proposed with regard to the competences conferred upon the Municipal city of Brno. These activities are complemented by the recommended funding options.

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