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Vstup podniku poskytující služby na zahraniční trh
Korotkova, Vitalina
The main goal of this bachelor thesis is to find out the best potential possibility of entering into the foreign market for the company XEMS. The thesis includes two parts: the theoretical part and the practical part. The first part deals with knowledge about using analysis, forms of expansion and possible risks. The sec-ond part consists of analysis of the internal environment of the firm, analysis of the target market and choosing of the most appropriate variant of expansion.

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