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Activity of winning political parties on Facebook before the European Parliament elections in 2019
Bílá, Anja ; Hájek, Lukáš (advisor) ; Stauber, Jakub (referee)
This bachelor thesis focuses on communication on the social network Facebook in the Czech Republic in the election period of the European Parliament elections in 2019. The aim of the thesis is to analyze and interpret the data from the election campaigns of individual political parties, which obtained the mandate. The theoretical part of the thesis describes selected theories of political communication on social networks. It also presents the demographic structure of users who use social networks in the Czech Republic. He is also engaged in political marketing on the social network Facebook. The practical part analyzes the activity of political parties on the social network Facebook, which was part of the election campaigns. The winning political parties are relevant to this work. This data is selected and analyzed using ZoomSphere software. These are the frequency of published contributions by political actors, the time sequence of messages and their structure. Furthermore, the popularity of individual political entities and the response of potential voters of a particular political party on the social network are evaluated.
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Problems of information search on the Internet
Janů, Tomáš ; Sklenák, Vilém (advisor) ; Šubrta, Václav (referee)
This thesis adverts to the inadequacies and impediments which can be met by an ordinary user of the internet when searching for information. The process of searching itself represents an interaction between the request given by a user and the result displayed by a search engine. The result might be in a form of URL address of a concrete web page, picture, product, location etc. Some of the problems, which are described in detail in the thesis, are for example relevance and freshness of the search result, separation of global and local result, spam in the results or problems connected to the searching in the online maps. There is an emphasis on the local market, respectively on the Czech user, in the thesis. Furthermore, it focuses on the freshness of all data and on a practical sample in a picture form. The important data and statistics are recorded in the well-arranged tables and graphs. Among others, many interesting information and observations can be found in the thesis. These information and observations are marked with the blue arrow (->).
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