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Návrh marketingovej stratégie a aplikácie na podporu cestovného ruchu v regióne Záhorie
 Kaderová, Mária
Kaderová, M. Marketing strategy and mobile application design for supporting tourism in region Zahorie. Bachelor thesis. Brno: Mendel University, 2019. This bachelor theisis is focused on the proposal of marketing strategy and design of mobile application for supporting tourism in region Zahorie. In the theoretical part of the thesis are described needed definitions of the tourism, marketing strategy and mobile app design. In practical part describes and analysis current state of existing mobile apps and competition, evaluation of the questionnaire and suggestion of the marketing strategy and mobile app design. The main asset of this thesis is tourism support in region Zahorie via KamVen.sk project.
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