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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
THE CZECH REPUBLIC NATIONAL PROGRAMME FOR QUALITY PROMOTION - CZECH QUALITY PROGRAMME
 SVOBODA, Zdeněk
The Czech quality programme was created in june 2002 to promote selling of first-rate products and services. Its main point is to make these products visible to usual consumers during their shoppings. The basic principle of the Czech quality programme is not to support the only quality sign but to create an open programme which will allow to constitute an arbitrary number of quality signs within the market. These quality signs objectively certify the quality of signed products and services. The main point of this dissertation is to analyse the efficiency of the Czech quality programme. The dissertation focuses on the procedure how a company can aquire the quality sign for its product or service concerning evaluation of contributions and expenses connected with the quality sign certification. The analysis is grounded on the outcomes of a questionnaire survey, which was conducted on the sample of producers which label their products with the Czech quality programme signs (such as Czech Made, QZ, Žirafa). The result of the survey confirmed the importance and relevance of the Czech quality programme. However, marginal influence of using these quality signs on consumers was found out. The questioned producers suppose that the state should more promote these quality signes and give them more publicity which would motivate consumers to buy the certified products.
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The analysis of selected labels of the Czech quality programme (furniture)
 NOVÁK, Tomáš
The bachelor thesis deals with the analysis of mark from the Czech quality programme, especially the Czech quality furniture mark. The introduction is dedicated to teoretical analysis, which ensures further familiarization with examinated problems. Following practical part of thesis is dedicated to mark of quality for furniture. Starts with description of the mark Czech quality Furniture, follows analysis of this mark which was conducted by questionnaire survey at managers and holders of the mark. The outputs obtained from both the questionnaires were connected to the summary of results of the questionnaire survey, which describes present situation of the mark. After analytical and synthetic part follows discussion and summary of the facts in ending, which describes results of the thesis, thus describes strenghts and weaknesses of the mark Czech quality furniture.
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