Home > Search Results: keywords:"prostorové uspořádání prodejny"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Consumer behaviour of consumers in the store
 ŠÍTALOVÁ, Sára
The aim of the diploma thesis is to describe the consumer buying behaviour in the store and to design changes in the spatial store layout. The first part of the thesis focuses on describing differences between consumer behaviour and consumer buying behaviour, approaches to the consumer behaviour and the factors, which influence it. An important part is also the purchasing decision-making process and the principles of space management. The second part of the thesis maps the current store layout and the evaluation of the questionnaire survey. Based on the results, the proposals for changes are made.
Detailed record
The retail space management
 HEJPETROVÁ, Lucie
The aim of the thesis is to assess space management of a retail unit and to propose a new efficient model. The selected retail unit for this thesis is Tesco store in Písek. Theoretical part focuses on basics of space management and tactics that are used by retailers to utilize space. At the beginning of the practical part is description of current layout of the retail unit. After the description can be found evaluated survey that was conducted on customers. Based on acquired data a new layout is proposed while also respecting retail unit's needs.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English