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Influence of selected consumer advertising
CHALUPOVÁ, Kateřina
The aim of the bachelor's thesis was to determine the awareness and effectiveness of advertising leaflet on consumers. Each of us are met already at least once with the advertising leaflet and at least once heard the phrase: ?leaflet is just unnecessary felling of trees? or ?leaflet is unnecessary?. But it is true? To find out, the aim of this bachelor's thesis and whether businesses invest in this advertising resource, we carried out the research. We have chosen the method of querying. This was carried out using the printed questionnaires, which included 3 identification question (gender, age, place of residence) and 9 questions aimed at the goal of the Bachelor thesis. Was addressed 132 people of different ages, gender, education, occupation and place of residence. A questionnaire was willing to fill only 102 people. The result of our research is that the most popular means of advertising is an advertising leaflet, in second place are the TV spots and in third place is advertising on the Internet. At least a popular means of advertising is advertising on the means of transport and advertising over the phone. More than 3/4 of consumers are affected by advertising leaflets at least once a year and 1/4 of consumers buy according to the leaflet almost every day. Most people buy food, non-alcoholic beverages, clothing, footwear, electronics and cosmetics. At least buy a variety of services. Advertising leaflets are popular both with older people and with younger people. Greater influence accorded to women and people aged between 25 to 35 years old. From an ecological point of view advertising leaflets are not such a threat as ever. Only 1/8 of consumer throwing leaflets in the local waste, 6/8 of consumer throwing leaflets in the recycle waste and 1/8 of consumer used leaflets to flooding. Advertising leaflet can we summarized the sentence from a successful Czech fairy tale Princezna ze mlejna by Zdeněk Troška: "I'm small, but capable".
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