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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Inovation of Product Portfolio Tourism for the segment 55+ on the example of the České Budějovice Region
 ZÍKOVÁ, Veronika
The topic of this thesis is the product portfolio innovation of tourism for the segment 55+ on the example of the České Budějovice region. The main aim of this study was to assess the current through the analysis of tourism products for a selected segment - a group of 55+ in Ceske Budejovice. Using the field survey have been identified the requirements and the preferences of the 55+ segment ,on its basis was designed the project of the innovation the tourism's product portfolio for the selected segment.
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