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Economic Aspects of Product Innovation in KROMILK, a.s.
Müllerová, Jana ; Ptáček, Roman (referee) ; Bočková, Nina (advisor)
Bachelor’s thesis „Economic Aspects of Product Innovation in Kromilk, a.s., deals with product innovation in company Kromilk, a.s. producting in dairy market. In thesis analyzes the economic aspects of product innovation and their evalution. Based on evaluation of the economic aspects of innovation, the benefit of innovation for the company is determined.
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Economic Aspects of Product Innovation in KROMILK, a.s.
Müllerová, Jana ; Ptáček, Roman (referee) ; Bočková, Nina (advisor)
Bachelor’s thesis „Economic Aspects of Product Innovation in Kromilk, a.s., deals with product innovation in company Kromilk, a.s. producting in dairy market. In thesis analyzes the economic aspects of product innovation and their evalution. Based on evaluation of the economic aspects of innovation, the benefit of innovation for the company is determined.
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Innovation Management in the Chosen Organization
UHLÍŘ, Ladislav
The topic of this thesis is Innovation Management in the Chosen Organization. The aim of this work was to evaluate the actual state of innovation management, to identify possible weaknesses of this and to propose changes which can improve the present state. The thesis is divided into two parts. In the theoretical part there is a literary review of term connected with the topic of the thesis. There are descriptions of the terms like innovation, innovation management or innovation process. The practical part begins with the introduction of chosen organization. Then there is described a current state of innovation management in detail. The analysis of actual state of innovation management is based mainly on information obtained in interviews with the director of company and other staff. After that part, there are given some recommendations to improve current situation.
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Product innovation in mobile applications
Michaličová, Alexandra ; Pavlíček, Antonín (advisor) ; Jiřička, Martin (referee)
Aim of this master thesis is to determine whether the introduction of new functionality into mobile application based on existing competitive trends, can grant selected application a new position on the market. To evaluate the hypothesis we used data collection and feedback from users. Thesis shows introduces various aspects associated with product management in practice. The theoretical part defines the product management and mobile applications as products, product innovation and describes the methodology used within management of the product. The goal of the practical part is the selection process of the new functionality, which is corporate program, description of all aspects of the preparation of the functionality and consequently its development. Based on the data and the feedback from users we evaluate its contribution to the company Liftago and its new positioning on the market.
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