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National Repository of Grey Literature

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Influence of Product Demonstration to the Preferences of the Selected Customer Segment HAVELEC, David The presentation examines influence of product demonstration of computer software Microsoft Windows 8.1 and hardware Lenovo Yoga and Nokia Lumia to the preferences of university students in buying new computers, tablets and smartphones. The research was realized in cooperation with companies Microsoft and Lenovo. During research there were 400 respondents. The aim of this thesis is to show, how proper product demonstration can change opinion of potential customers. Detailed record

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