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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Analysis of marketing mix in Komerční banka, a. s.
 Rozsypalová, Kristýna ; Skokanová, Dagmar (advisor) ; Hodzic, Faris (referee)
This bachelor thesis deals with marketing mix of services in joint-stock company Komerční banka, a. s. The aim of the thesis is to analyse marketing mix of services in Komerční banka, describe specifics of marketing mix of services in bank companies and explore satisfaction with marketing mix of services in Komerční banka. This work is divided into four parts: prolog, theoretical and methodological part, practical part and conclusion. Theoretical and methodological parts contain analysis of literature dealing with marketing mix and marketing research. Practical part consists of analysis of the current composition of marketing mix in Komerční banka, a. s. and marketing research of customer satisfaction. The conclusion gives summary of marketing mix in Komerční banka, a. s. and recommendations for improvement of marketing mix.
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