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Internet Marketing in the sale of textbooks
 Brichzinová, Jana ; Topolová, Ivana (advisor) ; Kubálková, Markéta (referee)
This paper deals with the use of internet marketing in selling textbooks. The aim is to suggest how to use internet marketing for the sale of textbooks (or books in general), based on knowledge of Internet users about internet marketing and based on information about the purchase of books these people. The objective is attained by a questionnaire survey among Internet users and buyers of books.
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