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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketingová koncepce jako faktor ovlivňující rozhodování uchazečů o studium na střední odborné škole
 Dušek, Milan
Bachelor's degree diploma work maps issues concerning marketing of technical high school in relation to decision making of study applicants on this specific kind of educa-tional institution. In the theoretical part, there is described the issue of marketing and marketing communication in the field of technical high school education and options of transmitting information to potencial applicants, this description is based on research of available proffessional literature. Methods used in the theoretical part are research of available literature, analysis, com-paring and synthesis of found information. The objective of practical part is to establish, which forms of marketing communication have the most signifficant impact on the de-cision of potential students to study a speciffic high school. A questionnaire was used for the data collecting. Questionnaire research was concluded among first-year students of selected fields at Masaryk high school of agriculture and Higher technical school in Opava. The results of mentioned questionnaire research were evaluated by basic statis-tical procedures.
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