|
|
Model Replaces Model – Transformation of Baťa’s Industrial Town Batanagar in India
Březovská, Markéta ; Ing.arch.Dušan Riedl,CSc. (referee) ; Ing.arch.Adam Gebrian (referee) ; Mgr.Rostislav Koryčánek (referee) ; Havliš, Karel (advisor)
This thesis aims to contribute new knowledge to the debate on corporate urbanism. Generally, it seeks to identify the process and implications of globalization tendencies on the development of industrial and postindustrial cities while exploring the aspects that this specific production of space entails. Specifically it studies the case of the Baťa shoe company, whose model of an „ideal industrial town“, its production and export, has been one of the first examples of enforcement/implementation of corporate urbanism on a global scale. The 1930s model of the Indian enterprise city, Batanagar, is since 2006 being replaced by a new one: the model of a city-venture, in which the actual production of shoes is strictly separated from the new production of lifestyle. This model can today be found on the outskirts of large cities throughout the world, and especially in countries of the global south, where it clearly reflects the socio-economic transformation of the whole society, from a production driven, to a consumption driven society.
|
|
|
Model Replaces Model – Transformation of Baťa’s Industrial Town Batanagar in India
Březovská, Markéta ; Ing.arch.Dušan Riedl,CSc. (referee) ; Ing.arch.Adam Gebrian (referee) ; Mgr.Rostislav Koryčánek (referee) ; Havliš, Karel (advisor)
This thesis aims to contribute new knowledge to the debate on corporate urbanism. Generally, it seeks to identify the process and implications of globalization tendencies on the development of industrial and postindustrial cities while exploring the aspects that this specific production of space entails. Specifically it studies the case of the Baťa shoe company, whose model of an „ideal industrial town“, its production and export, has been one of the first examples of enforcement/implementation of corporate urbanism on a global scale. The 1930s model of the Indian enterprise city, Batanagar, is since 2006 being replaced by a new one: the model of a city-venture, in which the actual production of shoes is strictly separated from the new production of lifestyle. This model can today be found on the outskirts of large cities throughout the world, and especially in countries of the global south, where it clearly reflects the socio-economic transformation of the whole society, from a production driven, to a consumption driven society.
|
guest ::
