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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Using Portfolio Analysis in the Sphere of Tourism
 Pichová, Michaela ; Luštický, Martin (advisor) ; Havlová, Lenka (referee)
A thesis deals with portfolio models and their applications in tourism. The aim is to evaluate usability of selected models at the level of specific tourist destination -- the town of Liberec. The thesis uses three models for exploration of supporting tourist products of the city (main attractions). These models are taken from the classic business environment and modified them according to specific conditions of chosen destination. Through them it evaluates and recommends partial measures towards destination management of the city. On this basis is conducted a comprehensive evaluation of usability of selected models in real conditions of tourist destination. For this purpose, it uses a uniform criteria and rating scales, which points out the strengths and weaknesses of the portfolio models and choose the best usable model.
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