|
|
Brno lives on Veveří
Pelka, Filip ; Kaštánková, Jana (referee) ; Františák, Luboš (advisor)
The aim of this diploma thesis is to design new urban planning around the Veveří city street in the section from Konečné náměstí to Mučednická street and to design a multifunctional complex that will help to spatially define this city main street. In this work I focus on the mentioned multifunctional building as one fragment of the Veveří district. Furthermore, I more clearly define the before-space of the MU Faculty of Law and connects Bjornson Park with the proposed multifunctional building through a green street corridor. By adding new functions to the mentioned under-used center, this place becomes more attractive and its potential is used to create a new social life. In particular, there will be space for shops and services, as well as new housing and job opportunities for the people of Brno.
|
|
|
Návrh komunikační kampaně na polyfunkční komplex RiOS
Fridrichová, Dita
Fridrichová, D. Proposal of a communication campaign for the mixed-use complex Rios. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis focuses on the proposal of a communication campaign for senior apartments, which will be located in the mixed-use complex Rios. The com-plex is set to be built in the center of Brno in 2025. Based on the analysis of the in-ternal environment, PESTE analysis, and SWOT analysis, suitable promotional to-ols will be evaluated. A questionnaire survey will be used to define the segment that the communication is targeting. The output will be a proposal for communica-tion and advertising messages, cost calculation of implementation, and a campaign timeline.
|
|
|
Brno lives on Veveří
Pelka, Filip ; Kaštánková, Jana (referee) ; Františák, Luboš (advisor)
The aim of this diploma thesis is to design new urban planning around the Veveří city street in the section from Konečné náměstí to Mučednická street and to design a multifunctional complex that will help to spatially define this city main street. In this work I focus on the mentioned multifunctional building as one fragment of the Veveří district. Furthermore, I more clearly define the before-space of the MU Faculty of Law and connects Bjornson Park with the proposed multifunctional building through a green street corridor. By adding new functions to the mentioned under-used center, this place becomes more attractive and its potential is used to create a new social life. In particular, there will be space for shops and services, as well as new housing and job opportunities for the people of Brno.
|
guest ::
