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Occurence reflection and seletction criteria of social issues in the regional television reports
KRONIKA, Ondřej Alexandr
This thesis focuses on the incidence of social issues in news reports, broadcasted by regional television stations operating in the South Bohemia Region from 2009 to 2012. Mixed research was used to investigate the number and content of the reports (quantitative part of the research) that are related to the social sphere. The research, according to number of reports, defines their ratio to other topics. Content analysis then examines what topics of social work are preferred by the media. Information subsequently served as the basis for interviews with the editors ? in chief of the surveyed television stations (qualitative part). Respondents in their statements make clear running of television stations and the criteria by which selected topics for coverage are selected, as well. Besides editor ? in chiefs´ attitudes towards the presentation of social work in the media, the interviews publish factors than can promote the presentation and vice versa the criteria that act against mediation of social issues. Within the framework of the ethical dimension of work, the interview also focuses on issue, if an editor´s personal belief, regarding the importance of presentation of social topics, can influence the occurrence of this issue in the news, despite professional standards and values that do not support such kind of presentation. Interview can find out whether editors do not feel a dilemma or what is decisive, in preference to either personal attitudes or professional standards. As a form of the thesis was picked out a form of a theoretical work. This work is, in independent chapters, devoted to just the areas of ethics, social work and media. A chapter that deals with the direct relationship between social work and media forms a theoretical part of the thesis, as well. Besides the definition of basic concepts, theoretical part provides a background for research, presents some research files, categories for investigation and also arguments for the formulation of hypotheses.
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