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National Repository of Grey Literature

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Communication Effectiveness at Point of Sale Kurzawa, Ondřej ; Karlíček, Miroslav (advisor) ; Jesenský, Daniel (referee) This master thesis deals with possibilities for addressing customers at point of sale. Its objective is to apply current theoretical approaches to the field of research in order to design a concrete solution for increase of communication effectiveness of dermo-cosmetics products at pharmacies. Detailed record

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