National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Podnikové strategie vybraných podnikatelských subjektů v Jihomoravském kraji
Řezáčová, Jana
The thesis is being dedicated to the corporate strategies of the selected spa subjects in the area of Jihomoravský kraj. The management of the company is being analyzed. Based on this analysis the strategies and recommendations for the company are being specified. These strategies could be helpful to the organizations in their future growth and development. The theoretical part describes the terms from the area of interest. This part is being further extended by the practical results in congregational part of the thesis. The PESTEL analysis, the Porter's model of the competitive forces and the EFE matrix has been applied on the external environment. In the internal environment the business subject as well as human resources area is being analyzed. The financial analysis and the IFE matrix are being performed for the internal environment. The complex analysis is being performed with the IE matrix and the SWOT analysis.

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