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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Innovations Product Portfolio of a chosen Company
 Makovičková, Martina ; Hesková, Marie (advisor) ; Kůdela, Tomáš (referee)
The content of this thesis is to analyze the product portfolio of the company ECS Invention spol. s r. o. and a proposal for its innovation. Recommendations related to the product portfolio are included as well. The thesis is divided into two parts. The theoreticalpart is focused on theoretical and methodological background of strategic marketing and innovations. The practical part deals with application of the theoretical knowledge into practice.
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