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Klíčové faktory výkonnosti podniku v odvětví pivovarnictví
Máčalová, Pavlína
The objective of this diploma thesis is to propose measures that will lead to a positive development of economic value added in the brewing industry. The literature review is focused on general issues of financial management and evaluation of company performance. The economic value added is specified in more detail. In the part of the sectoral analysis, the specifics of the brewing industry are discussed using selected methods. For the analytical part of the thesis, a research sample of enterprises from the brewing sector is chosen using a criterion selection. In the context of financial management, an analysis of selected ratio indicators is carried out. To identify the key factors influencing the economic value added, a panel regression analysis is selected, within which an EVA decomposition model is estimated and which also complements the model of selected ratio indicators. For the conclusion, recommendations based on the results of the analyses performed are formulated.
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Marketingový mix vybraného minipivovaru
HONYSZOVÁ, Tereza
This bachelor thesis deals with an analysis of the marketing mix of Minibrewery U Stočesů. The work is divided into two parts - the theoretical and the practical part. In the theoretical part are knowledge from literary sources about brewing and basic information about the minibrewing industry are processed. It also describes the individually components of the 4P marketing mix and other possible marketing mix concepts. The practical part describes the introduction and characteristics of minibrewery U Stočesů and the analysis of its marketing mix. The aim of the work is to evaluate the individual components of the 4P marketing mix, compare with other minibreweries and propose changes for the future that would lead to improvements.
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Assessment of the Current Marketing Communication of a Business Company
OLBRICHOVÁ, Monika
This diploma thesis is focused on the company DUDÁK - Měšťanský pivovar Strakonice a.s. The goal is to assess the current marketing communication of the business from a perspective of chosen factors and to propose prospective changes. Primary data was collected from an online-based questionnaire. It was a quantitative method of research with non-probability sampling. The questionnaire was made with beer drinkers in mind, thus persons older than 18. The questions were focused on marketing communication in general, some also concerning the Dudák brewery itself. Results of the collected questionnaires were used as a base for assessment of the brewery's current marketing communication. Based on this analysis, individual measures leading to improvement of market communication were proposed.
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Trendy v českém pivovarnictví
POLÁČKOVÁ, Alžběta
This diploma thesis focuses on trends in Czech beer industry. Diploma thesis is divided in two parts: the literary research and the practical part. The literary research part deals with the history of beer industry in the world and in the Czech republic. Its also describes raw materials for beer production, different types of beer and the sociological methods for survey. The practical part analysis the provided data from the Samson brewery and it evaluates interview acquired from the responsible persons employed in surveyed breweries. In the end of this diploma thesis we summarized the results of survey and of the practical part.
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Raw materials for beer production - history and present and their benefits for human health
NOHEJL, Vlastimil
This bachelor's thesis outlines the evolution of brewing from its outset to the present time. The aspects of production, processing, division, and composition of raw brewing materials are described in detail as well as the possibility of using alternative plant components to create non-traditional beers. The next chapter outlines the process of beer production with the emphasis on the individual technological operations and the importance of mashing temperatures. Since beer is a natural, nutritionally rich, fermented beverage, the final part of the thesis examines its health benefits.
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The analyses of environment in brewing industry
MARŠÍK, Dominik
The bachelor thesis deals with the analysis of internal and external environment of two companies from brewing industry. The aim is to evaluate the current state of companies by using chosen analyses. The thesis is concretrated on the issue of strategic management and also gives a detailed description of used methods and analyses such as PESTLE analysis, Porter´s model of five forces, SWOT analysis and financial methods. Moreover it is based on describing these companies, theirs activities, history and using mentioned methods and analyses for the comparison these breweries. The information gained by analyses is applied for evaluating current strategies with suggestion of current strategies changes. In conclusion formulating new strategies for possible future development.
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Small regional breweries (South Bohemian Region).
POKORNÁ, Lenka
Brewing in the Czech Republic has a very long tradition and the Czech Republic rightly ranks among the world's most respected beer producers. In recent years, also due to the posi-tive economic situation and developed tourism, the popularity and the development of small craft breweries has been dynamically growing. Therefore, microbrewery is one of the most developing industries in the Czech Republic. This bachelor thesis focuses on small breweries in the South Bohemia, on their production and forms of distribution. The questionnaire survey in the practical part of this thesis focuses on obtaining basic information from the owners and head brewers about the management and production of breweries. Small breweries in the South Bohemia are presented individually. The second questionnaire survey focuses on the consumer's view and opinions regarding the production of small regional breweries, also in connection with tourism.
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Globalization, glocalization and neolocalism as driving forces of change of European brewing industry
Materna, Kryštof ; Chromý, Pavel (advisor) ; Szczyrba, Zdeněk (referee) ; Toušek, Václav (referee)
This paper aims to contribute to the debate on the importance of local and regional context on the impact of global processes by using the European brewing industry as a case study. The brewing industry has been fundamentally affected by global changes over the last 30 years. At the same time, beer is a product that has been historically linked to its place of production, and consumers are both sensitive to any changes and can influence impact of possible changes through their consumers' behaviour. The research focuses on the impacts of globalization on the brewing industry and breweries in Europe in terms of the presence of transnational brewing companies on the markets of European countries, the concentration and relocation of the beer production and the unification of the beer supply. Moreover, it studies the glocalization and neolocalism processes shaping the emergence of the phenomenon of the establishment of microbreweries and its spread in space. Glocalization is understood here as a phenomenon in which local initiatives also use the opportunities provided by the globalization to succeed, while neolocalism is understood as a phenomenon of the return of demand for local products as an alternative to the overly strong supply-side effects of the globalization. The first aim of this thesis is...
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The Nationalized Beer. Brewing Industry in Central Bohemia 1945-1955
Šperl, Jiří ; Vojtěchovský, Ondřej (advisor) ; Janáč, Jiří (referee)
After the Second world war in Czechoslovakia as well as in most European countries there was a tendency to implement into the economy the principles of nationalization, planning and production rationalization. However, in reality the use of these rules encountered difficulties that had not been expected neither by political nor economic areas. It was not only the issue of the rate and form of interventions into the economy from the communist and non-communist parties but also disputes and fights for pushing through particular interests which were being accompanied by a radical form of expropriation done by the communists after the overthrow in February 1948. The aim of this paper is to analyse the nationalization development in brewing industry which belonged to traditional Czech industrial branches and despite its considerable capital and production concentration it preserved a high level of diversity ranging from mass- production to family facilities. This paper will deal with e.g. mechanisms of occupying of leading positions, nationalization impact and effect of political changes on employees, unions activities, production management strategies (reaching the plans of governmental institutions, socialist competition among companies), by the influence of state programmes, improvement of population...
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