Home > Search Results: keywords:"perceived quality"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Brand Building of Škoda Auto a.s.
 Poláková, Kristýna ; Lhotáková, Markéta (advisor) ; Tročil, Jan (referee)
This bachelor thesis deals with the brand building of one of the most significant companies in the Czech republic Škoda Auto a.s. The main objective of the thesis is an analysis of the perceived quality of the brand among its customers. In the first part, the theory of brand building is explained and key terms defined necessary for understanding the issue. The thesis also mentions the car industry in the Czech republic and the background of the Škoda Auto a.s. company. In the practical part, the percepted quality of the brand is analysed based on a conducted survey. Subsequently, a critical analysis of the results is carried out by means of a SWOT analysis and recommendations for the future.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English