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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Film consumption behaviour of generation Y
 Novikava, Maryia
This thesis describes the attitude of generation Y to watching films, both in the cinema and at home. The thesis includes a description of the film distribution forms, their advantages and disadvantages for the viewer, and describes the film market before the pandemic and after the lifting of the lockdown (2022). The thesis also includes research on the target audience living in the Czech Republic and covers their preferences for watching video content.
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