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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Outer grounds of the selected company and its assesment
 NAJMANOVÁ, Zuzana
The intention of my report was assesment of the present situation and the market position of Iveria-tour by analyzing the outer enviroments. Based on these findings than designing optimum strategy for the company to help to maintain and improve its position on the market. Among the analysis I used is the STEP analysis, Porter model, the trend and need analysis and the last one SWOT analysis on all of which the strategy is based on.
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