Home > Search Results: keywords:"optimalizace reklamních kampaní"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Measurement and optimization of online advertising campaigns
 Koukal, Stanislav ; Novák, Matěj (advisor) ; Dombrovská, Michaela (referee)
The main goal of this thesis is to find out whether best practices are used in measuring, evaluation and optimization of online PPC campaigns and whether Czech professional community agrees with these best practices. A questionnaire survey is used to determine whether Czech professional community agrees and uses best practices in their work. In the first three chapters the text concerns itself with the issue of measurement, then evaluation of the results of PPC campaigns and optimization of PPC campaigns. Each chapter sets out best practices that are evaluated in the questionnaire survey. The fifth chapter is dedicated to research and presents the results obtained. Keywords performance marketing, SEM, PPC, optimization of advertising campaigns, best practice
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English