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Optimization of pricing and price policy of the enterprise in the conditions of financial and economic instability
Matsak, Alexander ; Vávra, Oldřich (advisor) ; Boháček, Jiří (referee)
The subject of this Bachelors or of Art work is research of pricing and price policy of management company CJSC "Nash Standart" , which is included in group of companies Properties O1 enterprises, in the conditions of financial and economic instability. The purpose of work is search of ways of optimization of price policy in the market of commercial real estate. The management company CJSC "Nash Standart" is one of the leaders in the Moscow market in granting to clients professional services of trust management of objects of commercial real estate. This Bachelor of Arts work is divided into three main parts. In the first part of work the theoretical bases of formation of price policy, methods of pricing and analyses of internal and external indicators are described. The second part characterizes the CJSC "Nash Standart" organization, his financial activity for 2012-2015, the analysis of requirement in rendering of services of the company and the analysis of price policy. The last section includes solutions of problems of pricing and price policy in the sphere of rendering of services by the CJSC "Nash Standart" enterprise.

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