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Targeting of political marketing on Czech websites: comparative study
 Novák, Ondřej ; Sládek, Jan (advisor) ; Mazák, Jaromír (referee)
Practical character of the thesis is focused on the targeted political marketing of the Czech political parties in the 2014 elections. The research was solely focused on the communication of the parties through the social network site Facebook and communication of selected political parties was subjected to a content analysis. Political parties propagation in other areas than thru mentioned social network was not subject of this thesis even though the segmentation of the electorate was elaborated on the base of the research "Naše společnost" (Our Society) from June 2014. The aim //nebo main goal// of the thesis is to determine the primary methods and techniques, which were used by the selected parties in their communication with voters. The important finding is, that some well-established parties of liberal- democratic character get with their propagation in the segments of the electoral market, which was formerly dominated mostly by the protest parties and movements. Powered by TCPDF (www.tcpdf.org)
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