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What is the difference between determinants of ticket demand at an open air cinema and multiplex cinemas?
 Knittelová, Tereza ; Lahvička, Jiří (advisor) ; Svoboda, Miroslav (referee)
This bachelor thesis identifies the determinants of the demand of an open air cinema. As a basis, data from the open air cinema Širák in the years 2010 -- 2013 has been used. It has been shown, that open air cinema's price elasticity of attendance demand is roughly unit elastic thus it maximizes its revenue from sold tickets. In comparison a multiplex cinema does not maximize its revenue from sold tickets and its price elasticity of attendance demand is inelastic. As a result of this thesis it has been found that visitors of an open air cinema are almost unaffected by movie genre in their decision to visit the open air cinema. However this is not the case for visitors of a multiplex. Visitors of either cinema prefer Czech movies over foreign ones. The attendance of the open air cinema is highly influenced by the weather.
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