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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Affiliate marketing
 ŠIMEK, Karel
The bachelor thesis deals with the issue of affiliate marketing and presents it as one of the suitable modern marketing tools for the promotion of products and the form of sales promotion in the online environment. The thesis focuses mainly on general description of the basic principle of affiliate marketing and the preparation and realization of the research. The main objective is to analyse and evaluate advantages and disadvantage of several affiliate programs from various online retailers. The results of the analysis show that the products by onlinejazyky.cz are the most convenient for an affiliate partner because they attract the largest number of customers. The work discuss the most important arguments on affiliate and on-line marketing that is going to be used for promotion of onlinejazyky.cz and offers recommendations for improvements of the program based on the results of the campaign.
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