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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
An influence of offline advertising on website traffic
 Solnický, Vojtěch ; Löster, Tomáš (advisor) ; Šimpach, Ondřej (referee)
The time series of sessions on web site is investigated in the paper with using box and line plots. On organic traffic, which is part of the main time serie of sessions, is aplicated F-test of seasinality which proves presence of seasonality. The seasonality is removed from time searie by X-13 ARIMA method. The influence of offline advertising on organic traffic of the website is investigated in the second part of this work by using ADL model, but firstly all time series are tested on stacionarity by Dickey-Fuler test which proves, that they are all stacionary. The final model is tested on heteroscedasticity by ARCH test with no prove of it, on autocorelation by BG test also with no prove of it and by Jarque-Bera test on normal distribution of residuals, which proves that they follow normal distribution. The result from test says, that the time searie of organic traffic of the website is influenced by television advertising and by lagged organic trafic itslef with lag of one month.
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