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Ekonomická analýza odvětví pivovarnictví České republiky
Brabenec, Martin
This thesis is focused on the economic analysis of the brewing industry in the Czech Republic. The theoretical part describes the main terminology that characterizes the agrarian sector, the current form of agricultural enterprises, the basic characteristics of the brewing industry, methods of competitiveness analysis and methods of economic analysis. The thesis itself characterizes the development tendencies in the Czech Republic in the brewing industry, where in 2010 the brewing industry started a gradual upward trend in all aspects under study. Furthermore, the competitiveness analysis is elaborated, the conditions acting on the brewery market are defined, and the selected brewery is characterized, for which a SWOT analysis and a financial analysis are compiled. The SWOT analysis pointed out that the company could expand more into the foreign market and reach more customers. The financial analysis clarified that there was mainly a reduction in assets during the period under review, which was due to the reduction of fixed assets. From a financial point of view, the company is performing well and has a good market position.
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Změny v odvětví pivovarnictví a jejich ekonomické dopady na malé české pivovary
Krestýnová, Martina
The thesis is focused on the brewing industry in the Czech Republic and changes within it which influenced the development of small Czech breweries. An analysis of the industry is performed using the Porter's Five Forces model focusing on the five competitive forces represented by the threat of new entrants, the bargaining power of suppliers, the bargaining power of customers, substitute products or services, and established rivals. Market concentration is also analyzed given the changes in the brewing industry. Changes in consumer demand and their influence on the brewing industry are examined subsequently. In particular, the change of consumer preferences leading to an increased consumption of stronger beers or aspects of beer selection are analyzed. Based on the findings, the impacts of these changes on small Czech breweries are described. In the next part of the thesis, economic results of selected breweries are compared using the indicators of value added margins, return on assets, return on equity and return on sales.
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