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Návrh podnikatelského plánu pro zahájení podnikání v oblasti pohostinství
Poláková, Magdaléna
Bachelor thesis is focused on drawing up a business plan for a new rising subject in the field of hospitality industry. It consists of two main parts. The first part is devoted to the literature research and acquisition of knowledge for creation of a business plan to initiate a new business. The second part is practically oriented and there can be find a business plan for the creation of a new café in Brno CultureCaffé, with all its appurtenances. There is a detailed description of the company, its services, the place of business, setting goals, etc., analysis of the internal and external environment, marketing strategy and financial plan.

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