National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
COMPETITION ANALYSIS IN SERVICES INDUSTRY ON A SMALL COMPANY EXAMPLE
ČÍŽKOVÁ, Jana
The thesis analyses the ability of competiton of a company in the service branch, in the sector of the installation electronic safeguard alarm. This sector is relatively unknown that´s why it is necessary to be still ingeminate. One of partial aims of thesis was an analyse of the historical development till the present, and an analyse of the inner and outer environment. For this have been used methods of the Porter´s model and a questionnaire. The main aim was a project of efficient advertising and a improving the organization structure. One of the results of the thesis is creation of advertising campaign in various media in the way that affects to business and non-business subject. The results of this campaign should be visualization of the sector of the electronic safeguarding alarm and information about their possibilities. The second improvement includes better structure of the organisation.

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