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The draft strategy of differentiation INMEX Company Ltd. the introduction of the CSN EN ISO 9001
Taichner, Radek ; Štůsek, Jaromír (advisor)
The aim of the thesis is to analyse in a society has, the introduction of INMEX quality management system according to ISO standards and to suggest possible approaches to improve the position of the company on the market has INMEX.
The work is divided into two main parts. In the first part of the work deals with the conditions for doing business in the Czech Republic. Its aim is to establish a methodology of work and clarify with the help of literature theoretical background on the basis of this work was developed. Here is explained the very concept of quality management, the individual stages of its introduction and strategic analysis tool.
In the second part of the work are given essential information about the company, a description of the situation in the company and, consequently, an analysis was made of the current situation of the company has strategic analyses, INMEX. Based on these results and the analyses of strategic research is built by the SWOT analysis.
In the end it was described how to download ISO standards in society and what are the INMEX has positives and negatives for the company. The work suggests the possibility of differentiation of society, which should lead to an increase in the competitiveness of the company. If the implementation of this strategy should be to increase the satisfaction of customers as owners of the company.
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The draft strategy of differentiation INMEX Company Ltd. the introduction of the CSN EN ISO 9001
Taichner, Radek ; Štůsek, Jaromír (advisor)
The aim of the thesis is to analyse in a society has, the introduction of INMEX quality management system according to ISO standards and to suggest possible approaches to improve the position of the company on the market has INMEX.
The work is divided into two main parts. In the first part of the work deals with the conditions for doing business in the Czech Republic. Its aim is to establish a methodology of work and clarify with the help of literature theoretical background on the basis of this work was developed. Here is explained the very concept of quality management, the individual stages of its introduction and strategic analysis tool.
In the second part of the work are given essential information about the company, a description of the situation in the company and, consequently, an analysis was made of the current situation of the company has strategic analyses, INMEX. Based on these results and the analyses of strategic research is built by the SWOT analysis.
In the end it was described how to download ISO standards in society and what are the INMEX has positives and negatives for the company. The work suggests the possibility of differentiation of society, which should lead to an increase in the competitiveness of the company. If the implementation of this strategy should be to increase the satisfaction of customers as owners of the company.
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