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Presumption of tourism development in selected region Bystřice nad Pernštejnem
 CISÁROVÁ, Jitka
The main objective of this thesis was an analysis of micro-region Bystřice nad Pernštejnem and an usage of data assimilation in the tourism. The analyses were performed by natural elements, cultural and social assumptions and historical assumptions, infrastructure and sporting facilities. The untapped potential was searched and based on the analysis, which was the second aim of this thesis. The next part of this work was to implement the field survey on which the measures was proposed and based on the survey. The last part of this thesis was to propose a new package of product services and the creation of the marketing mix.
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