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Návrh stratégií pre firmu Elmon s. r. o.
 Nemergut, Ján
Nemergut, J. Strategy proposals for Elmon, s. r. o. company. Bachelor thesis. Brno: Mendel university in Brno, 2017. This bachelor thesis focuses on appropriate strategy proposals for Elmon, s. r. o. company. Its objective is to design strategies that would help with development of company and the increasing its competitiveness through using the strategic analysis of external and internal environment and stakeholder's analysis. The first part explains the concepts of strategic management based on professional literature. The second part begins by analyzing of external environment where PESTE analysis is used for macro environment and Porter's five forces analysis for microenvironment. This is followed by stakeholder's analysis and analysis of internal environment that is analyzed by the Key factors. The results of these analyses are opportunities, threats, weaknesses and strengths of the company that are evaluated by EFE and IFE matrices and the most significant factors are selected. These factors are summarized in SWOT matrix and the results of this matrix are specific strategy proposals recommended to the Elmon, s. r. o. company.
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