Home > Search Results: keywords:"nástroje podpory prodeje"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Sales promotion in a selected unit
 VALÁŠKOVÁ, Linda
This bachelor thesis discusses sales promotion, its application and effectivity in a particular retail trade. The theoretical part introduces sales promotion in its entirety and for a correct understanding of the issue it situates it into the context of the whole marketing communication. In the practical part of this work are dealt with the introduction of a network of stationary stores McPen and the selected retail trade in Ceske Budejovice. Next, the marketing communication and used sales promotion tools are analysed. The pen and paper interview with the project manager of the company represents the company itself, its involvement in the marketing communication and finally current sales promotion tools and their specific application in the particular retail trade. Their effectivity clarify the results of a hidden observation of customers who shop there. At the end of this work, a couple of suggestions for changes in sales promotion which will be profitable for the selected unit are shown.
Detailed record
Ovlivňování prodeje polévek Vitana, a. s. v obchodních řetězcích
 Weberová, Lucie
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English