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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Návrh online marketingové komunikace pro Divadelní spolek Slavkov pod Hostýnem
 Vejmelková, Denisa
The bachelor’s thesis deals with the design of online marketing communication for the theater association Slavkov pod Hostýnem, using online marketing tools. Based on information from the director of the association, analysis of the environment or similar associations, a SWOT analysis is created. According to the results of the analyses, websites and proposals or recommendations are implemented, which should lead to the improvement of the association’s online marketing communication. At the end of the work, the costs of possible implementation of the proposals are analyzed.
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Optimalizace nástrojů online marketingu v malých a středních podnicích působících v sektoru služeb
 Skokanová, Irena
SKOKANOVÁ, I. Optimization of online marketing tools within small and medium sized businesses operating in the service sector. Dissertation. Brno: 2017, PEF MENDELU in Brno. This dissertation thesis is focusing on the optimization of online marketing tools within small and medium sized business operating in the service sector managed predominantly online. Most attention of the work is paid to the segment of Czech transportation services from intermediariers' point of view. Based on the ques-tionnaire and experiment conducted, contemporary attitudes, preferences and opinions of Czech citizens on the available transporation services are identified. Gathered data are further confirmed through a case study. The closing part of the dissertation offers a conclusion of attained results and forms suggestions for online marketing practices commonly used among transportation services' pro-viders.
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Vybrané nástroje online marketingu a ich využitie v oblasti ubytovacích a reštauračných zariadení
 Grajciar, Andrej
The topic of online marketing is for us very interesting because we are living during the era when online marketing sphere is being expanded every day and its trends are continuously growing, shaping and adapting to present needs of the market. Aim of our bachelor thesis is to obtain results from the practice use of these tools and methods of online marketing and determine and calculate their effect on economic aspects of the company. Measurable parameters and metrics of realized activities brought us to belief, that our chosen methods were effective, correct and they led to the achievement of required goal.
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