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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Strategie rozvoje PR vybrané společnosti
 Drnovská, Kateřina
Goal of the bachelor thesis is to come up with the strategy of activities leading to development of public relations for Southwestern Advantage in Brno. Thesis is divided into 3 sections. First one is theoretical where author is citing information and phrases from important resources. Second analytical part describes the situation, factors influencing PR of the company as well as its strengths and weaknesses. Practical part puts together recommendations based on analysis and puts together a strategy of development of PR for the group. All activities are focused on main groups with the goal of sharing positive information and creating positive opinion about this opportunity.
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