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Aesthetic Quality and its Utility
 NIKIFOROV, Grigorij
This bachelor thesis explores why the effect of some artistic works fades more easily over time while others are capable of significantly longer periods of aesthetic resonation. Drawing upon the contextualist aesthetic theory of American philosopher Stephen Coburn Pepper, I propose supplementing it with my own concept of 'vividness lifespan' understood as the sustainability of the aesthetic impact by vivid quality. Special attention is given to habituation and other mutations of conditioning, which were not deeply addressed in Pepper's contextualist thinking. The mutation of aesthetic fatigue allows for connecting Pepper's aesthetic thought with the marginalist economic law of diminishing marginal utility, thereby creating a tool for distinguishing between aesthetic artworks that have sustainable 'vividness lifespan' and those that have not. The concept of vividness lifespan becomes a framework both for description of aesthetic value and for grappling with the idea of whether we can consider any utility of artistic works.
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