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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Origins and development of the European car manufacturers stressing the positioning of their brands and their growth strategies
 Schneider, Richard ; Král, Petr (advisor) ; Stránský, Karel (referee)
The goal of this thesis is to describe the origins and development of the biggest European car manufacturers. Its aim is to desrcibe the examples of growth strategies especially in foreign markets and to identify the strategies of brand management considering the number of brands in their portfolios, their shareholder structure, and the co-operation with foreign partners as well as with the competitors when sharing the technical development and product distribution.
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