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Tourism in the Alpine region, way to strengthening of body and mind
PTÁČNÍKOVÁ, Dominika
The aim of the bachelor thesis is to map the factors influencing the motivation for alpine tourism for men and women aged 20-45 years. The subject of the survey was a research sample of 921 respondents, which consisted of 614 women and 307 men. In the theoretical part of the work, I drew from Czech and foreign literature and commonly available sources, which were subjected to content analysis of literary works. In this part, the work deals primarily with the concept of motive, needs, motivation and motivation for alpine tourism. It also aims to define the concept of alpine tourism and its subcategories. The last chapter of the theoretical part of the individual is devoted to the developmental specifics of adulthood levels. The research part consists of the evaluation of the results of an anonymous questionnaire of our own design, which was filled in by a part of the Czech population, which combines love and experience with alpine tourism. 921 questionnaires were collected and subsequently evaluated, while the achieved results are presented in the work in the form of tables and graphs supplemented by a brief commentary. The results of the survey show that men in the percentage of 33,4 % represented a minority of respondents, even when comparing individual age categories. Another finding was that people with tertiary education make up, with a score of 59,5 %, a substantial part of the alpine population. In terms of motivation, it was revealed that the most important motivation for alpine tourism is the enjoyment of the landscape. Landscape enjoyment was chosen by 80,5 % of the participants in the questionnaire survey as a key motivation for alpine tourism. Keys words: motivation, mountain hiking, nature, maturity, health
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