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Opportunities of development of specific type of tourism in selected destination
 BERÁNKOVÁ, Tereza
This bachelor thesis analyses the opportunities of the development of specific type of tourism in a selected destination. As a specific type of tourism there is selected Dark tourism and as a destination the district called Českokrumlovsko. This bachelor thesis explains the term Dark tourism, its forms and possible motives of its tourists. Furthermore, it describes places which can be marked as a dark one in the Czech Republic and then in the district of Českokrumlovsko, exactly in the town Český Krumlov where the research is carried out. For this research there is selected a short questionnaire which shows the knowledge about Dark tourism, its potential in Českokrumlovsko and the opportunity of its growth in there. Based on the outcome of the results from the research, this bachelor thesis suggests 3 tools of marketing mix as a product, a place, a price and a promotion.
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