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National Repository of Grey Literature

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Marketingový mix vybraného minipivovaru HONYSZOVÁ, Tereza This bachelor thesis deals with an analysis of the marketing mix of Minibrewery U Stočesů. The work is divided into two parts - the theoretical and the practical part. In the theoretical part are knowledge from literary sources about brewing and basic information about the minibrewing industry are processed. It also describes the individually components of the 4P marketing mix and other possible marketing mix concepts. The practical part describes the introduction and characteristics of minibrewery U Stočesů and the analysis of its marketing mix. The aim of the work is to evaluate the individual components of the 4P marketing mix, compare with other minibreweries and propose changes for the future that would lead to improvements. Detailed record

SWOT analýza vybraného minipivovaru KONRÁDOVÁ, Dominika The bachelor thesis deals with the SWOT analysis of the Minibrewery of the Faculty of Agriculture and Technology of the University of South Bohemia in České Budějovice. The thesis is divided into two parts - theoretical and practical part. The theoretical part describes the basic information about the brewing industry with regard to minibreweries and individual analytical methods in management which are STEP (PESTLE) analysis, BCG matrix, Porter's model of five forces and SWOT analysis. In the practical part there is an evaluation of the SWOT analysis of the selected minibrewery which will be used to evaluate the current state of the minibrewery. The aim of the bachelor thesis is to evaluate the situation of the minibrewery using SWOT analysis and to propose measures and changes that would lead to the improvement of the company. Detailed record

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