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Zatraktivnění propagace mikroregionu Moravský kras
Bartošová, Kateřina
This bachelor thesis focuses on tourism, sustainable development, marketing and especially the role of the Internet in tourism. There is an analysis of the primary and secon-dary sector and communication channels of a selected area. Based on the analysis there are designed concrete recommendations to improve the current state of the Internet environment that aims to improve the general awareness of this area and make Moravian Karst more attractive to young people.

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