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Hodnotenie kvality destinácie mikroregión Dubová
 Piscová, Kristína
The aim of this bachelor thesis is to find out the satisfaction of visitors with the quality of tourism in the microregion Dubová and on the basis of the obtained results to propose improvements for better functioning of local tourism. The theoretical part discusses the authors' views on tourism and its forms, destination, destination management, destination quality and destination marketing. In the practical part, the selected destination is first analyzed by means of localization, implementation and selective factors and then the primary marketing research, which was intended mainly for tourists, but partly also for local residents, is processed. Improvements have been proposed following the evaluation of the questionnaire, depending on the factors that were rated the worst by the visitors of the destination.
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