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Prices and price policy in a retail
VOJTOVÁ, Petra
The aim of this work is to determine the pricing methods that tradesmen use and to identify the factors that influence the pricing process. These factors can be divided into internal and external. The dependencies between consumer prices and producer prices were analyzed in the second part. These results show that the retailers do not underestimate the prices of producers in setting their prices and they are of their great importance.

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