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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The analysis of buying terms and consumer behaviour of the city of Hlinsko
 Vokáčová, Lucie ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
This thesis should introduce the retail situation of Hlinsko and show the trends and typical consumer behaviour of the citizens of this city and the nearest neighbourhood. The thesis consists of 3 main parts: The first one is theorethical and describes the actual retail situation of the city and all the stores, where food assortment can be bought. These stores are then divided according to their sort and size. After five hypothesis have been determined, the stores have been marked in the map of the city of Hlinsko. The second and main part is half practical and half analytical. It contains a questionnaire investigation of the households of Hlinsko and the neighbourhood. The results are processed and aplicated on the hypothesis from the first part. The third part includes analytical calculations of the service area and sales capacity of the stores in Hlinsko. As the conclusion, the outcome is compared with the real situation.
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